![]() Then, they were asked to judge the people on 27 different personality traits, to predict their life happiness and their chance of getting a job with high status. In a study by Dion, Berscheid and Walster, participants were presented with three different photos of an attractive, unattractive, and averagely attractive person. Halo effect experiments Physical attractiveness makes you seem like a better person This brings us back to the world being chaotic. Simply put, that means our thoughts wouldn’t be consistent with the world around us. Admitting we are wrong would cause something called cognitive dissonance. Once we start to idealize someone and put a mental halo over their heads, it’s very hard for us to let go of that idea. It’s easy and convenient to idealize someone. That’s why we make quick judgments that remove our uncertainty. ![]() Why do we do this?īecause we hate uncertainty and the idea that the world could be chaotic and unpredictable. After that, we look for information that confirms that impression. It’s not all about attractiveness, but it’s the first thing we notice and forms the first impression. ![]() Beautiful design and fancy websites can cause the Halo effect as well. However, it’s not only in the case of people, but brands as well. One of the main causes of the Halo effect is physical attractiveness. Research shows that attractive people are rated as more successful, smarter, or funnier than their less attractive counterparts. In fact, attractiveness has a lot to do with the halo effect when it comes to people. Let’s get back to the example of your first love. After such a great experience with one of their products, you make an assumption about their others. Ever.Īnd after a while, what happens when you need a new hoodie, shorts or running jacket? “Well, I’m sure that Nike’s shorts are every bit as great as their shoes”. On your first run, you immediately feel your pace increasing (or so you tell yourself). We actively create a picture that fits that first impression.įrom the first time you put them on, you are absolutely sure it’s the right choice. Imagine that after ripping up your running sneakers for years, you finally decided to buy some new ones. Instead, we actively create a picture that fits that first impression. After the first impression is made, we don’t look for objective information to build a more complex image. In that case, the person was probably very attractive, which formed your first impression. There you have it – the halo effect in action. Remember your teenage years? For sure, at least once you fell in love with someone before you even learned their name.
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